Managed a business of 11 crores at the age of 21, started it 5 years ago, was managed by a 12th pass

Success Story: Managed a business of 11 crores at the age of 21, started it 5 years ago, was managed by a 12th pass student.

There is a person in Pune who managed a business of 11 crores at the age of 21. We are talking about Devesh Kumar of Pune city, who was a 12th class student but at a very young age he managed a business of crores with just the idea of making an energy drink. If we talk about Devesh's family, then Devesh is not from a rich family, his father had a small welding shop.

Method of making the drink.

 Whenever Devesh used to go out or sit with his friends, all of them used to drink energy drinks. Devesh got the idea of doing drink business from there and he thought of doing business of it but the brand quality used in it is getting expensive because this kind of drink is made by foreign companies and it is used only then Devesh got the idea that he should try to make it by watching YouTube and keep improving it every time, in this way he has improved his business in energy drink in a better way today.

Idea of earning from energy drink.

Whenever he used to go out with his friends, he used to drink energy drink but it is expensive, due to this many times he used to think that he wishes he could make energy drink in affordable range.

Training.

Then Devesh learned about the ingredients of energy drink by watching YouTube and approached some companies, which make the recipe of energy drink, it includes caffeine, taurine as well as inositol.

Fund.

 Devesh's father had a welding shop and he took a loan and gave Rs 5 lakh to Devesh for the energy drink business. Then about 500 cans were made from a company in Gujarat.

Marketing.

This drink was promoted through social media and influencers. The product was first sold from Nashik in Maharashtra by selling offline through the distribution chain.

Business model.

For this, a third party vendor has been preparing the product and then it is brought to the warehouse. The price of one can is around Rs 28 and it is sold in the market for Rs 60. Every month, sales of Rs 45 lakh were being made.

Note- Using any artificial energy drink is harmful for health.

Ingredients of energy drink.

Caffeine- It is a natural element found in tea, coffee, cocoa. It activates the brain and other organs of the body.

Sugar- It is used for sweetness.

Taurine- It is an amino sulfonic acid. Taurine helps in making protein in the body.

Inositol- It is a chemical that increases the level of serotonin hormone present in the body. It makes a person happy. Carbon dioxide- It dissolves in water and forms carbonic acid and due to this carbonic acid, the drink releases b

ubbles.