Medicine Search: Unicorn has more than a thousand stores in the country, became a unicorn company in

Medicine Search: Unicorn has more than a thousand stores in the country, became a unicorn company in 7 years. 1 mg.

 The e-commerce platform company started with the name of Healthkart in 2011. It started Healthkart Plus in 2012. The name of the company has been kept short, new and mobile friendly. The CEO of the company is Prashant Tandon, to whom someone had suggested that the name of the company should be changed to 100 mg, whereas Prashant kept the name 1mg instead of 100mg because Honor wanted to remain at number one on the pretext of the name. Since then in 2015, the name was changed to 1mg. The company was started and medicines started being delivered to every home.

 Having a marketing strategy to attract consumers.

 Prashant tells that in the beginning he focused most on his content marketing through word of mouth and he got the most benefit from it. The thing is that when promotion and branding is done through multiple platforms, it gives more benefits.

 CEO Prashant told that when we talk about Patient First, what should the patients do and what are their needs? But the effort in this 1 mg is to create an integrated healthcare platform.

 It also includes diagnostic, pharmacy and consultancy so that

 Consumers get more and more things on one platform.

 Future plans of the company.

 Prashant Tandon told that to secure the future of the company, work is going on on online as well as offline platforms and along with this, focus has also been started on doing insurance, hence pharmacy is being set up inside many hospitals, insurance in retail and Working with corporate.

Problems in company development.

 When Prashant Tandon was asked in an interview whether there has ever been such a situation regarding the development of the company that you felt that now is not the time for hard work but for success, Prashant's answer to this was that

 There are ups and downs in the life of an entrepreneur, sometimes less and sometimes more. In any work there is always more difficulty in the beginning but with time everyone learns. In the beginning it was also the case that we had become very dependent on Google and once such an incident happened that Google closed our AdSense account, then it is clear that the business was affected to a great extent, but such problems continued. Everything got fine within three-four weeks.